Does the Experience Match the Marketing?

My Canstar August article.

No matter what industry your business is in, what you advertise, what you say, and the promises you make, must be truthful.

Who are the people in your business that are providing that first impression? How often do you do an audit of your rooms?  Who is responsible for responding to social media comments?

 

http://www.canstarblue.com.au/services/business/accounting-software/experience-match-marketing/