Understanding the Data To Grow Your Business

Do you use or are you thinking of using a Mystery Shopping company? If yes, then you need to hear Michelle Pascoe. Mystery Shopping is the “new black” when it comes to research in the 21st Century. There is more to the report than meets the eye.

Well known in the Hospitality industry since 1999, OOPS has been approached by leaders of other industries and now offers their new proprietary program “OARS” to an expanding industry clientele, including; motor, self storage, hotel, accountants, rental and hire, aged care and child care.

From the foundation of “service”, a platform has been established for Strategic Planning and Performance Management.  What do these graphs, statistics and comments about performance mean to the organisation beyond targeted marketing initiatives?

It has become clear that businesses are using the data to:

  • Reflect on organisational culture and develop cultural change programs
  • Inform performance management systems (recognition, reward, discipline)
  • Adjust workplace behaviour
  • Inform communication with the client base
  • Analyse marketing impacts / trends
  • Evaluate response to legislative change
  • Guide physical developments and enhancements
  • Establish a strategic competitive edge

The data as such takes the form of a “research tool” and over time also facilitates evaluation of performance and programs, informing future strategic and action planning.

 

OOPS with its targeted investigation, research and training programs is a respected expert in research and analysis, bringing an extra dimension to data gathering and dissemination.

Michelle Pascoe as principal of OOPS is a recognised and energetic presenter to diverse forums on – “Letting the Data Live”…. Not sit in your top draw!!